INthe-Q™ was built to end
“Blue Dot Fever.”

For decades, promoters have looked at a seating chart covered in empty blue dots and wondered:

“Where did we go wrong?”

The answer is often simple.

The industry committed to the building, the artist, the production, the marketing, the travel, the staffing and millions of dollars in expenses before it truly knew how many people wanted to buy tickets.

• The building
• The artist
• The production
• The marketing
• The travel
• The staffing
• Millions in expenses

Instead of guessing whether a market can support a show, INthe-Q™ gives fans an opportunity to demonstrate their demand before the event is produced.

That information can help determine:

• Whether the show should happen.
• How large the venue should be.
• How many tickets should be made available.
• Which markets have genuine demand.
• Where demand is weaker than expected.
• How the economics of the event should be structured.

The goal is simple:

Stop paying for empty seats.

• Stop committing to a 10,000-seat venue because someone believes 10,000 people will come.
• Stop discovering after the money has been spent that the market wasn’t there.
• Stop confusing historical ticket data, assumptions and industry optimism with real-time verified fan demand.